Wendy’s logo gets a makeover, first since 1983

October 12, 2012 - 2:45 pm | Category: National

After more than 30 years, Wendy’s is modernizing its logo.

The lettering swaps the rustic-style font for a casual-looking faux-handwritten look. And the picture of Wendy is getting a makeover — likely to keep step with the chain’s more upscale menu choices. While retaining the pigtails in her hair, she appears less childlike, and more confident and mature.

Research kept the company from anything more drastic. Wendy’s CEO Emil Brolick tells the Associated Press that dozens of designs were tested, but “when we pushed things too far, [customers] very much reeled us back.”

No word yet on how the real-life Wendy Thomas feels about the new design. Not only did her father Dave name the chain for her, the classic logo was based on a photo he took.